Our team conceived and developed the original concept: "Don't risk missing life's important moments to the flu." We proposed and executed this campaign for Sanofi during Tet 2023, rolling it out in two phases: the Tet holiday and the post-Tet period.

To bring this idea to life, we pioneered the "spotlight" visual—symbolizing a protective shield for those who are vaccinated. This ensures they stay in the center of every moment with family and friends. The art direction was specifically crafted with a modern, cozy tone to resonate with mothers and the elderly.

This campaign is being aired on Hiểu về tiêm chủng fanpage.

Cre:

• Creative Director: Nichi Gatdula

• Art Director: Ngan Tran

• Designer: Quynh Ly

• Copy Writer: Van Dong - Hanh To

• Production House: Yes Studio