Building the concept that "Don't risk missing the important moment out by Flu", our team has been proposed and developed a campaign for Sanofi in the Tet time 2023. The campaign is divided into 2 periods of time: Tet 2023 and after Tet.

To visualize the concept, "spotlight" is proposed as a safe and special shield for anyone who has already have Flu vaccine. Therefore, they don't miss any moments with their families and friends. This art direction will convey the modern, warm, cozy tone and mood to target audiences (moms and elderly).

This campaign is being aired on Hiểu về tiêm chủng fanpage.

Cre:

• Creative Director: Nichi Gatdula

• Art Director: Ngan Tran

• Designer: Quynh Ly

• Copy Writer: Van Dong - Hanh To

• Production House: Yes Studio