Following the concept "24 hours of life and death" that was aired for TA moms, our team developed another campaign for teenagers. The main assets of the campaign are a hero video and social content posts. By using the metaphor of a 24-hour marathon of a school boy, we wanted to express how easily Meningococcal spread out within 24 hours, therefore, our TA will be aware of it and take Meningococcal vaccine as soon as they can.

Cre:

• Creative Director: Nichi Gatdula

• Art Director: Ngan Tran

• Designer: Quynh Ly

• Copy Writer: Nhi Pham - Van Dong